Creative designers Anouk Guez and Ya-el Torbati
launched Yanuk Clothing in 2003. Guez is the well noted creative
founder of Sasson Jeans. Sometimes termed the “denim godfather”, he was
instrumental in helping to put designer jeans on the map in the 70’s.
Guez is president of Blue Concept Inc., the parent company responsible for Yanuk Jeans. His responsibilities for the Yanuk Clothing line are domestic sales and customer relations. Torbati was instrumental in applying his creative design concepts to create and launch Yanuk Clothing. As such, he is responsible for the design and creative aspects of the Yanuk Clothing line.
Their Work jean line and Boyfriend denim jeans are among the top selling jeans in many boutiques.