For 25 years Ugg boots have been the first choice in sheepskin footwear. Since 1978 when Brian Smith made his first attempt to market the Australian staple of footwear for surfers, this brand has grown into a global giant of comfort and luxury sheepskin products.
His decision to follow up a failed attempt at generating interest in New York for his Ugg shoes with an attempt in California proved to be a smart decision. Quickly California surfers (some even already had them!) began to recognize the comfort the boots provided after an early morning wave session.
With sheep skin shoes, outerwear (jackets, etc) and products for the home, UGG continuosly makes successful strides.